Hotcakes New Media is a full service creative company in Ottawa, Ontario, Canada. They produce a wide range of rich media in-house for clients. Whether you need animation, video production, post-production, illustration, graphic design, branding, or web design, Hotcakes New Media can help.
As a creative company, the Hotcakes New Media brand had to feature “out of the box” thinking and creativity. The unique “cupcake” logo was designed to stand out and build brand recognition. As such, all promotional materials were created with a strong emphasis on branding first. Custom business cards were designed in Illustrator and feature a die cut “bite mark” out of the corner. T-shirts clearly feature the logo on contrasting colours. Custom iPhone cases were designed based on a hand drawn illustration. The entire overall branding is fresh and unique.