Money Forest is a mobile application dedicated to saving you money. The concept for this app is to make achieving your goals easy and fun. Simply fill in a few details about yourself, set your goal, and the app will give you helpful tips on where you are spending most of your money, and how much you are saving towards your goal.
The application leverages the user’s personality profile to create a pre-defined list of common expenses. It connects to the user’s bank account and automatically tags their purchases in groups of expenses (food, gas, rent, etc.). It then provides notifications when the user is exceeding their threshold in a certain category, allowing them to make better financial choices and save towards their goal. Goals are gamified so as to provide small achievable goals, rewards, and increasing levels of difficulty.
I provided UX guidance on the initial concept and brainstorming sessions, allowing the app to be more user-centric. I created a task model to show how setting and achieving a goal may be accomplished. After the initial concept was defined, I created workflow diagrams and basic information architectures. Due to the smaller size of the project, I immediately went to high fidelity mockups to create the final design of the application. I settled on making the design modern and minimal, which suited the simple nature of the project nicely. Simple faded backgrounds or objects provide a small but elegant pop of colour.