Design culture was important, and started by having a voice at Quarterly Business Review meetings with leadership. Upcoming work was presented, and roadmap ideas were shared. As the company continued to grow, so did our voice. UX advocacy happened through lunch and learn style talks presented company-wide, as well as through my mental health talks. More importantly, as the UX team grew, it was important to foster a culture of open idea sharing and collaboration. All our work was accessible to all, and we held bi-weekly “show ‘n tell” meetings. I also wanted a culture of failure and learning. On alternating weeks we held “f*ck up Fridays” where members of the UX team as well as guests from Product or Development were encouraged to share an instance where they failed, what they learned, and how they solved and overcame the problem. We also used the meeting to share other bad, funny, or inspiring design work we have encountered recently.